Associate Professor Brad Potter

Associate Professor in Accounting and Director of the Centre for Accounting and Industry Partnerships, Faculty of Business and Economics, University of Melbourne

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Environment

Redefining Farmland value for climate and food security

Regenerative agriculture can translate environmental health into economic value and address climate change. But scaling up will require financial innovation

Environment

How a numbers man and a botanist are helping business go green

An unlikely research duo have found a new way to channel the carbon accumulation of trees into financial reports, with implications for urban planners and corporations alike

Environment

Under the Microscope

Accounting for a greener world

Associate Professor Brad Potter enjoys working “at the edges” of accounting, and is currently developing a new mechanism for reliably reporting carbon emissions in urban environments