![](https://pursuit.unimelb.edu.au/__data/assets/image/0033/80898/varieties/160w.jpg)
Associate Professor Brad Potter
Associate Professor in Accounting and Director of the Centre for Accounting and Industry Partnerships, Faculty of Business and Economics, University of Melbourne
See research profile![How a numbers man and a botanist are helping business go green thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0023/106448/varieties/375w.jpg)
Environment
How a numbers man and a botanist are helping business go green
An unlikely research duo have found a new way to channel the carbon accumulation of trees into financial reports, with implications for urban planners and corporations alike
![Accounting for a greener world thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0017/106523/varieties/375w.jpg)
Environment
Under the Microscope
Accounting for a greener world
Associate Professor Brad Potter enjoys working “at the edges” of accounting, and is currently developing a new mechanism for reliably reporting carbon emissions in urban environments