
Associate Professor Brad Potter
Associate Professor in Accounting and Director of the Centre for Accounting and Industry Partnerships, Faculty of Business and Economics, University of Melbourne
See research profile
Environment
How a numbers man and a botanist are helping business go green
An unlikely research duo have found a new way to channel the carbon accumulation of trees into financial reports, with implications for urban planners and corporations alike

Environment
Under the Microscope
Accounting for a greener world
Associate Professor Brad Potter enjoys working “at the edges” of accounting, and is currently developing a new mechanism for reliably reporting carbon emissions in urban environments