How fear-appeal advertising works
Research shows that fear appeals in advertising can be effective in changing behaviour, but they need to be done well, says University of Melbourne expert
Tackling misconceptions about ovarian cancer
New research involving the University of Melbourne shows that many Australian women mistakenly believe that ovarian cancer can be prevented through vaccination.
Will the “hard-hitting” COVID-19 ads have the desired impact?
Are the Victorian Government’s COVID-19 advertisements hard-hitting enough to change behaviour so we stick to the rules? asks a University of Melbourne expert