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  2. Associate Professor Stephan Ludwig
  • Associate Professor Stephan Ludwig

    Director, Masters of Digital Marketing, Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne

    Research profile

  1. 28 February 2021 - Business & Economics

    How businesses can head off social media storms

    Businesses need to respond fast with empathy and/or explanations when dealing with negative online reviews and complaints, says University of Melbourne expert