Why do we say things we later regret?
Why do we say things we shouldn't? In a series of experiments University of Melbourne research finds that being aroused makes us less careful about what we say.
The science behind viral videos
There are four key ingredients that make videos more shareable and help us understand why they go viral, says a University of Melbourne researcher.
It takes more than sex + controversy to go viral
It takes more than sex and controversy to achieve the marketer's holy grail - a social media campaign that goes viral.