Business & Economics
Podcast
What makes super-viral content so shareable?
Dr Brent Coker researches what makes social media content shareable. He reveals what psychological triggers evoke sharing motives, and how they are activated
Business & Economics
Why do we say things we later regret?
Experiments show that when we are stressed, exercising or otherwise aroused, we are more prone to say things we shouldn’t. So, to keep a secret, try to stay calm
Business & Economics
The science behind viral videos
Four ingredients make videos more shareable and help us to understand what makes them so popular
Business & Economics
It takes more than sex + controversy to go viral
There is no guaranteed formula for a successful social media campaign – but understanding human behaviour and expectations is a good start