Is viral marketing a key to our planet’s health?
The speed of climate decline is reaching an alarming tipping point; Eavesdrop on Ideas explores how the art of viral marketing can influence science for good.
What makes super-viral content so shareable?
Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.
Why do we say things we later regret?
Why do we say things we shouldn't? In a series of experiments University of Melbourne research finds that being aroused makes us less careful about what we say.
The science behind viral videos
There are four key ingredients that make videos more shareable and help us understand why they go viral, says a University of Melbourne researcher.
It takes more than sex + controversy to go viral
It takes more than sex and controversy to achieve the marketer's holy grail - a social media campaign that goes viral.