Dr Marcus Phipps

Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne

Business & Economics

The battle of the slogans

As we head toward the federal election, which party has the most effective slogan? We asked a political marketing expert to assess how Australia’s parties are communicating

Business & Economics

Unfiltered and unscripted

Presidential candidate Donald Trump has achieved the Holy Grail of political branding – he has become an “authentic” politician