![](https://pursuit.unimelb.edu.au/__data/assets/image/0019/73441/varieties/160w.jpg)
Dr Natalia Grincheva
Honorary Senior Research Fellow, Digital Studio, Faculty of Arts, University of Melbourne.
See research profile![Translating data into soft power thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0028/77275/varieties/375w.jpg)
Arts & Culture
Translating data into soft power
Understanding the power of raw data for cultural institutions to create compelling stories has become easier with a new data mapping app
![Museums in cyberspace thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0030/88644/varieties/375w.jpg)
Arts & Culture
Museums in cyberspace
In the face of COVID-19, museums have moved to engage audiences online. Here are some lessons on what works and what doesn’t
![Treading softly in power diplomacy thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0028/91990/varieties/375w.jpg)
Arts & Culture
Treading softly in power diplomacy
Museums have emerged as new and effective actors of cultural soft power, including outside the West in countries like China and Russia
![Putting museum power on the map thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0033/95559/varieties/375w.jpg)
Arts & Culture
Putting museum power on the map
The ‘soft power’ of cultural institutions like museums can now be mapped and properly appreciated globally after researchers developed a unique online tool