Headshot of Dr Natalia Grincheva

Dr Natalia Grincheva

Honorary Senior Research Fellow, Digital Studio, Faculty of Arts, University of Melbourne.

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Arts & Culture

Have you been taken by the Korean Wave yet?

What big data tells us about the rising popularity of South Korean ‘Hallyu’ culture around the world

Arts & Culture

Digital ‘history machines’ are never politically neutral

As library, museum and other heritage collections go online, we need to consider who is creating these collections and why

Arts & Culture

Translating data into soft power

Understanding the power of raw data for cultural institutions to create compelling stories has become easier with a new data mapping app

Arts & Culture

Museums in cyberspace

In the face of COVID-19, museums have moved to engage audiences online. Here are some lessons on what works and what doesn’t

Arts & Culture

Treading softly in power diplomacy

Museums have emerged as new and effective actors of cultural soft power, including outside the West in countries like China and Russia

Arts & Culture

Putting museum power on the map

The ‘soft power’ of cultural institutions like museums can now be mapped and properly appreciated globally after researchers developed a unique online tool