Professor Daiane Scaraboto

Professor Daiane Scaraboto

Professor in Marketing, Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne

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Business & Economics

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Brazilians are MacGyver-ing their way around traditional markets

Gambiarra, or makeshifting, is a common cultural practice in Brazil. You might call them life hacks, but in developing countries, they’re much more than just thrifty time savers