Professor Danny Samson

Professor of Management, Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne

Business & Economics

These eight tests will help you decide which of your innovation ideas is going to be a winner

Effectively testing new ideas requires a systematic and structured approach from evaluation through to release

Education

Podcast

‘We lack vision. Is anybody talking about what Australia should be like by 2030?’

Business & Economics

Innovation could be Australia’s ultimate competitive weapon if our leaders get the settings right