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Professor Danny Samson

Professor of Management, Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne

See research profile
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Business & Economics

These eight tests will help you decide which of your innovation ideas is going to be a winner

Effectively testing new ideas requires a systematic and structured approach from evaluation through to release

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Education

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Podcast

Why Australia needs a business plan

‘We lack vision. Is anybody talking about what Australia should be like by 2030?’

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Business & Economics

Innovation: How can Australia do it better?

Innovation could be Australia’s ultimate competitive weapon if our leaders get the settings right