Professor Danny Samson

Professor of Management, Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne

See research profile

Two lines of robot arms standing to attention over a futuristic-looking conveyer

Business & Economics

These eight tests will help you decide which of your innovation ideas is going to be a winner

Effectively testing new ideas requires a systematic and structured approach from evaluation through to release

Why Australia needs a business plan thumbnail image

Education

Podcast

Why Australia needs a business plan

‘We lack vision. Is anybody talking about what Australia should be like by 2030?’

Business & Economics

Innovation: How can Australia do it better?

Innovation could be Australia’s ultimate competitive weapon if our leaders get the settings right

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