Professor Simon Bell
Professor of Marketing, Faculty of Business and Economics, University of Melbourne
See research profile
Environment
Why the plastic bag backflip is a bad idea
Supermarket Coles has backflipped on its vow to dump single-use plastic bags saying customers aren’t coping with the change to reusable bags. Six experts explain why it’s a bad idea
Business & Economics
Why the Channel Ten brand will live on
Despite going into voluntary administration, the brand remains strong and is likely to survive the current turmoil