Getting results with a people-first management style

We speak with management researcher Professor Robert C. Liden about the Servant Leadership approach, in which managers commit to exemplary treatment of employees, who in turn respond with excellent treatment of customers – thus boosting customer loyalty, and raising corporate culture and performance.

Professor Liden argues that the empirical studies he and others are doing into this long-term, people-first management style clearly demonstrate its power to benefit and inspire stakeholders across the spectrum.

“No longer does the world assume that a leader must be a great man who calls the shots while a compliant workforce jumps to attention,” says Professor Liden.

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