The battle of the slogans
As voters are bombarded by ads, a University of Melbourne marketing expert gives his verdict on which party has the most effective political campaign slogan.
They’re using my face
The Cambridge Analytica saga highlights the problem of misleading conduct: University of Melbourne experts say profit stripping offenders may protect consumers.
Keeping tabs on the tech giants
As Australia's competition watchdog investigates tech giants like Google and Facebook, a University of Melbourne expert says the focus is more transparency.
Taking back our cities from advertisers
Soon advertisers will be able to target individuals in public spaces; a University of Melbourne experts argues we need to intervene to reclaim our cities.
How feeling good helps us make good
New research has found that simple pleasures, far from being unproductive distractions, can offset life's daily annoyances to keep us focused on our goals.
It takes more than sex + controversy to go viral
It takes more than sex and controversy to achieve the marketer's holy grail - a social media campaign that goes viral.