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  1. Podcast11 November 2020 - Eavesdrop on Experts

    What makes super-viral content so shareable?

    Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.

  2. 28 August 2020 - Health & Wellbeing

    Will the “hard-hitting” COVID-19 ads have the desired impact?

    Are the Victorian Government’s COVID-19 advertisements hard-hitting enough to change behaviour so we stick to the rules? asks a University of Melbourne expert

  3. 7 February 2020 - Inside Business

    Thinking about using donated eggs to start a family?

    In Australia, donating eggs is regulated, but in the US, it's more like online shopping. University of Melbourne experts explain the egg donor industry.

  4. 7 May 2019 - Inside Business

    The battle of the slogans

    As voters are bombarded by ads, a University of Melbourne marketing expert gives his verdict on which party has the most effective political campaign slogan.

  5. 6 May 2018 - Legal Affairs

    They’re using my face

    The Cambridge Analytica saga highlights the problem of misleading conduct: University of Melbourne experts say profit stripping offenders may protect consumers.

  6. 13 March 2018 - Legal Affairs

    Keeping tabs on the tech giants

    As Australia's competition watchdog investigates tech giants like Google and Facebook, a University of Melbourne expert says the focus is more transparency.

  7. 2 January 2018 - Humanities

    Taking back our cities from advertisers

    Soon advertisers will be able to target individuals in public spaces; a University of Melbourne experts argues we need to intervene to reclaim our cities.

  8. 13 December 2016 - Inside Business

    How feeling good helps us make good

    New research has found that simple pleasures, far from being unproductive distractions, can offset life's daily annoyances to keep us focused on our goals.

  9. 30 September 2015 - Inside Business

    It takes more than sex + controversy to go viral

    It takes more than sex and controversy to achieve the marketer's holy grail - a social media campaign that goes viral.