Advertising

Eye strain from extended screen time is a growing problem, but evidence suggests that blue light is not the cause, and blue-blockers are not the solution

New research has found some overseas online casinos are illegally targeting Australians using Facebook ads – and it’s a big problem

The research shows that using fear in advertising can be effective in changing behaviour, but it needs to be done well

The multi-million dollar fine on a betting company should spur us to finally disentangle gambling from our beloved sports

Facebook’s move to block Australian users and publishers from viewing or sharing news may look like it’s about content – but it all comes back to advertising revenue

Dr Brent Coker researches what makes social media content shareable. He reveals what psychological triggers evoke sharing motives, and how they are activated

The COVID-19 advertisements are helping to individualise the impact of the pandemic, but are they are hard-hitting enough to change behaviour?

In Australia, the donor egg industry is heavily regulated, but in countries like the US, it can feel more like online shopping. Here’s what you need to know

As we head toward the federal election, which party has the most effective slogan? We asked a political marketing expert to assess how Australia’s parties are communicating

What cosmetic bloggers and the Cambridge Analytica saga tell us about protection from misleading conduct