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Sorry, those blue-blocking lenses probably won’t help your digital eye strain
University of Melbourne research finds that blue light from digital screens does not cause eye strain and blue-blockers are not the solution
The Facebook trick online gambling is using to target Australians
University of Melbourne research has found some overseas online casinos are illegally targeting Australians using Facebook ads – and it’s a big problem.
How fear-appeal advertising works
Research shows that fear appeals in advertising can be effective in changing behaviour, but they need to be done well, says University of Melbourne expert
Our love of sport is now a gateway to gambling
New multi-million dollar fine on a betting company should spur us to finally disentangle gambling from our beloved sports, argue University of Melbourne experts
Australia vs Facebook: Regulating the market of attention
University of Melbourne experts say that Facebook’s move to block Australian users and publishers from viewing news all comes back to advertising revenue.
What makes super-viral content so shareable?
Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.
Will the “hard-hitting” COVID-19 ads have the desired impact?
Are the Victorian Government’s COVID-19 advertisements hard-hitting enough to change behaviour so we stick to the rules? asks a University of Melbourne expert
Thinking about using donated eggs to start a family?
In Australia, donating eggs is regulated, but in the US, it's more like online shopping. University of Melbourne experts explain the egg donor industry.
The battle of the slogans
As voters are bombarded by ads, a University of Melbourne marketing expert gives his verdict on which party has the most effective political campaign slogan.
They’re using my face
The Cambridge Analytica saga highlights the problem of misleading conduct: University of Melbourne experts say profit stripping offenders may protect consumers.