How fear-appeal advertising works
Research shows that fear appeals in advertising can be effective in changing behaviour, but they need to be done well, says University of Melbourne expert
Our love of sport is now a gateway to gambling
New multi-million dollar fine on a betting company should spur us to finally disentangle gambling from our beloved sports, argue University of Melbourne experts
What makes super-viral content so shareable?
Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.
Will the “hard-hitting” COVID-19 ads have the desired impact?
Are the Victorian Government’s COVID-19 advertisements hard-hitting enough to change behaviour so we stick to the rules? asks a University of Melbourne expert
Thinking about using donated eggs to start a family?
In Australia, donating eggs is regulated, but in the US, it's more like online shopping. University of Melbourne experts explain the egg donor industry.
The battle of the slogans
As voters are bombarded by ads, a University of Melbourne marketing expert gives his verdict on which party has the most effective political campaign slogan.
They’re using my face
The Cambridge Analytica saga highlights the problem of misleading conduct: University of Melbourne experts say profit stripping offenders may protect consumers.
Keeping tabs on the tech giants
As Australia's competition watchdog investigates tech giants like Google and Facebook, a University of Melbourne expert says the focus is more transparency.
Taking back our cities from advertisers
Soon advertisers will be able to target individuals in public spaces; a University of Melbourne experts argues we need to intervene to reclaim our cities.
How feeling good helps us make good
New research has found that simple pleasures, far from being unproductive distractions, can offset life's daily annoyances to keep us focused on our goals.