Marketing
Sciences & Technology
Why we judge chocolate by its cover
Although chocolate is a treat for all five senses – sight, hearing, smell, touch and taste– new research shows packaging is often just as important as what’s inside
Business & Economics
Podcast
Is viral marketing a key to our planet’s health?
The speed of climate decline is reaching an alarming tipping point. It’s time to hold the big companies to account, and go viral...for Earth’s sake
Business & Economics
How businesses can head off social media storms
An analysis of almost half a million online complaints suggests businesses need to respond fast with empathy and/or explanations, but few do
Business & Economics
Podcast
What makes super-viral content so shareable?
Dr Brent Coker researches what makes social media content shareable. He reveals what psychological triggers evoke sharing motives, and how they are activated
Arts & Culture
Revealing the true value of fashion
Entrepreneurs, designers and fashion businesses are rethinking the human and environmental costs of clothing and ensuring customers know exactly what they’re getting
Business & Economics
The battle of the slogans
As we head toward the federal election, which party has the most effective slogan? We asked a political marketing expert to assess how Australia’s parties are communicating
Health & Medicine
How can physios motivate us to do more physical activity?
Exercise advice is often an important part of physiotherapy treatment; but when patients are expecting a hands-on therapy instead, how can clinics manage their expectations?
Arts & Culture
Taking back our cities from advertisers
The digitisation of our cities is prompting calls for a re-think about who designs our public spaces
Business & Economics
Why the Channel Ten brand will live on
Despite going into voluntary administration, the brand remains strong and is likely to survive the current turmoil
Sciences & Technology
Measuring deliciousness
Our responses to food are more unconscious than you might think, but new technology can really tell what you like and dislike