Marketing

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Sciences & Technology

Why we judge chocolate by its cover

Although chocolate is a treat for all five senses – sight, hearing, smell, touch and taste– new research shows packaging is often just as important as what’s inside

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Business & Economics

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Podcast

Is viral marketing a key to our planet’s health?

The speed of climate decline is reaching an alarming tipping point. It’s time to hold the big companies to account, and go viral...for Earth’s sake

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Business & Economics

How businesses can head off social media storms

An analysis of almost half a million online complaints suggests businesses need to respond fast with empathy and/or explanations, but few do

What makes super-viral content so shareable? thumbnail image

Business & Economics

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Podcast

What makes super-viral content so shareable?

Dr Brent Coker researches what makes social media content shareable. He reveals what psychological triggers evoke sharing motives, and how they are activated

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Arts & Culture

Revealing the true value of fashion

Entrepreneurs, designers and fashion businesses are rethinking the human and environmental costs of clothing and ensuring customers know exactly what they’re getting

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Business & Economics

The battle of the slogans

As we head toward the federal election, which party has the most effective slogan? We asked a political marketing expert to assess how Australia’s parties are communicating

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Health & Medicine

How can physios motivate us to do more physical activity?

Exercise advice is often an important part of physiotherapy treatment; but when patients are expecting a hands-on therapy instead, how can clinics manage their expectations?

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Arts & Culture

Taking back our cities from advertisers

The digitisation of our cities is prompting calls for a re-think about who designs our public spaces

Why the Channel Ten brand will live on thumbnail image

Business & Economics

Why the Channel Ten brand will live on

Despite going into voluntary administration, the brand remains strong and is likely to survive the current turmoil

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Sciences & Technology

Measuring deliciousness

Our responses to food are more unconscious than you might think, but new technology can really tell what you like and dislike