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  1. Podcast1 April 2021 - Eavesdrop on Ideas

    Is viral marketing a key to our planet’s health?

    The speed of climate decline is reaching an alarming tipping point; Eavesdrop on Ideas explores how the art of viral marketing can influence science for good.

  2. 28 February 2021 - Business & Economics

    How businesses can head off social media storms

    Businesses need to respond fast with empathy and/or explanations when dealing with negative online reviews and complaints, says University of Melbourne expert

  3. Podcast11 November 2020 - Eavesdrop on Experts

    What makes super-viral content so shareable?

    Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.

  4. 9 August 2019 - Humanities

    Revealing the true value of fashion

    Entrepreneurs, designers and fashion businesses are rethinking the human and environmental costs of clothing says a University of Melbourne researcher.

  5. 7 May 2019 - Inside Business

    The battle of the slogans

    As voters are bombarded by ads, a University of Melbourne marketing expert gives his verdict on which party has the most effective political campaign slogan.

  6. 15 October 2018 - Health & Wellbeing

    How can physios motivate us to do more physical activity?

    Physiotherapists need to promote physical activity to patients, but University of Melbourne research finds clinic marketing can limit their ability to do so.

  7. 2 January 2018 - Humanities

    Taking back our cities from advertisers

    Soon advertisers will be able to target individuals in public spaces; a University of Melbourne experts argues we need to intervene to reclaim our cities.

  8. 19 July 2017 - Inside Business

    Why the Channel Ten brand will live on

    Despite going into voluntary administration the Channel Ten brand is likely to survive the company's current woes, argues a University of Melbourne expert.

  9. 4 July 2017 - Animals, Food & You

    Measuring deliciousness

    The University of Melbourne's sensory lab monitors conscious and unconscious responses to food, to measure what we really think about what we're eating.

  10. 13 December 2016 - Inside Business

    How feeling good helps us make good

    New research has found that simple pleasures, far from being unproductive distractions, can offset life's daily annoyances to keep us focused on our goals.