Why we judge chocolate by its cover
Chocolate is the most popular confectionary worldwide, but new research from the University of Melbourne shows packaging is just as important as what's inside
Is viral marketing a key to our planet’s health?
The speed of climate decline is reaching an alarming tipping point; Eavesdrop on Ideas explores how the art of viral marketing can influence science for good.
How businesses can head off social media storms
Businesses need to respond fast with empathy and/or explanations when dealing with negative online reviews and complaints, says University of Melbourne expert
What makes super-viral content so shareable?
Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.
Revealing the true value of fashion
Entrepreneurs, designers and fashion businesses are rethinking the human and environmental costs of clothing says a University of Melbourne researcher.
The battle of the slogans
As voters are bombarded by ads, a University of Melbourne marketing expert gives his verdict on which party has the most effective political campaign slogan.
How can physios motivate us to do more physical activity?
Physiotherapists need to promote physical activity to patients, but University of Melbourne research finds clinic marketing can limit their ability to do so.
Taking back our cities from advertisers
Soon advertisers will be able to target individuals in public spaces; a University of Melbourne experts argues we need to intervene to reclaim our cities.
Why the Channel Ten brand will live on
Despite going into voluntary administration the Channel Ten brand is likely to survive the company's current woes, argues a University of Melbourne expert.
The University of Melbourne's sensory lab monitors conscious and unconscious responses to food, to measure what we really think about what we're eating.