The battle of the slogans
As voters are bombarded by ads, a University of Melbourne marketing expert gives his verdict on which party has the most effective political campaign slogan.
How can physios motivate us to do more physical activity?
Physiotherapists need to promote physical activity to patients, but University of Melbourne research finds clinic marketing can limit their ability to do so.
Taking back our cities from advertisers
Soon advertisers will be able to target individuals in public spaces; a University of Melbourne experts argues we need to intervene to reclaim our cities.
Why the Channel Ten brand will live on
Despite going into voluntary administration the Channel Ten brand is likely to survive the company's current woes, argues a University of Melbourne expert.
The University of Melbourne's sensory lab monitors conscious and unconscious responses to food, to measure what we really think about what we're eating.
How feeling good helps us make good
New research has found that simple pleasures, far from being unproductive distractions, can offset life's daily annoyances to keep us focused on our goals.
Toys for girls and boys show gender stereotypes at play
Gender stereotypes are at play in the way toys are marketed to boys, girls and their parents – and the implications could extend beyond the home.
Virtual reality bites back
Donald Trump's march on the US presidency is being driven by a simplistic, visual culture allows figures like the reality TV start to thrive.
The science behind viral videos
There are four key ingredients that make videos more shareable and help us understand why they go viral, says a University of Melbourne researcher.
Unfiltered and unscripted
US Presidential candidate Donald Trump has achieved the Holy Grail of political branding in his campaign – he has become an “authentic” politician.