Is viral marketing a key to our planet’s health?
The speed of climate decline is reaching an alarming tipping point; Eavesdrop on Ideas explores how the art of viral marketing can influence science for good.
One (wo)man’s trash...
A community-led group, enabled by social media, are rescuing hard waste and building a more connected society, writes a University of Melbourne anthropologist.
How businesses can head off social media storms
Businesses need to respond fast with empathy and/or explanations when dealing with negative online reviews and complaints, says University of Melbourne expert
Australia vs Facebook: Regulating the market of attention
University of Melbourne experts say that Facebook’s move to block Australian users and publishers from viewing news all comes back to advertising revenue.
More Australians becoming wary of COVID-19 vaccines
Survey suggests increasing numbers of Australians are wary of COVID-19 vaccines, maybe jeopardising reaching herd immunity, warns University of Melbourne expert
Trump, nipples and the hypocrisy of the social media giants
Ending routine social media censorship of the marginalised may may mean significantly increasing the diversity in the industry – University of Melbourne experts
What makes super-viral content so shareable?
Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.
Youth, waiting and action during Covid-19
COVID-19 has left young people stuck waiting as economies stall, but they are using the time creatively and constructively says a University of Melbourne expert
A little bird didn’t tell me
The hack attack on Twitter was aimed at financial gain, but what happens when hacking turns political? University of Melbourne experts look at what is needed.
What’s behind COVID-19 conspiracy theories?
Robin Canniford studies conspiracy theories at the University of Melbourne, he says people are more susceptible during heightened times of anxiety like pandemic