How gender shapes our Facebook chats
Gender shapes our conversations on social media, a collaborative, worldwide study by psychologists and computer scientists shows.
The science behind viral videos
There are four key ingredients that make videos more shareable and help us understand why they go viral, says a University of Melbourne researcher.
Share the love with positive posts
Sharing good news on social media can have a positive effect on the mood of people around you says a University of Melbourne researcher.
The digital roadmap to better health
When it comes to our health, why are we more likely to trust the advice of e-strangers than strangers we might meet in the street?
It takes more than sex + controversy to go viral
It takes more than sex and controversy to achieve the marketer's holy grail - a social media campaign that goes viral.