What makes super-viral content so shareable?
Dr Brent Coker from the University of Melbourne collects memes. His research reveals the psychological triggers that evoke social media content sharing and why.
The science behind viral videos
There are four key ingredients that make videos more shareable and help us understand why they go viral, says a University of Melbourne researcher.
It takes more than sex + controversy to go viral
It takes more than sex and controversy to achieve the marketer's holy grail - a social media campaign that goes viral.