Viral Marketing
![What makes super-viral content so shareable? thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0029/106868/varieties/375w.jpg)
Business & Economics
Podcast
What makes super-viral content so shareable?
Dr Brent Coker researches what makes social media content shareable. He reveals what psychological triggers evoke sharing motives, and how they are activated
![The science behind viral videos thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0020/104942/varieties/375w.jpg)
Business & Economics
The science behind viral videos
Four ingredients make videos more shareable and help us to understand what makes them so popular
![It takes more than sex + controversy to go viral thumbnail image](https://pursuit.unimelb.edu.au/__data/assets/image/0021/106338/varieties/375w.jpg)
Business & Economics
It takes more than sex + controversy to go viral
There is no guaranteed formula for a successful social media campaign – but understanding human behaviour and expectations is a good start