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Inside Business

How a First Nations’ approach in marketing is helping to decolonise healthcare

Marketing, traditionally associated with branding and sales, now holds immense potential as a catalyst for social change

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Inside Business

Expert analysis on the research and practice changing the business landscape in the 21st Century

  1. 25 August 2021 – Bollywood, Caste System, India, Inequality, Social Media

    Caste and cricket: How celebrities enable inequality

    University of Melbourne experts say examples of celebrities flaunting their caste identity can end up further promoting and enabling this historic inequality.

  2. 17 June 2021 – COVID-19, Labour, Slavery, Supply Chains, Sustainability

    Keeping supply chains ethical and sustainable amid COVID-19

    Pressure on global supply chains from COVID-19 means we need to be watchful that ethics and sustainability aren't sacrificed say University of Melbourne experts

  3. 11 June 2021 – Business, COVID-19, Coronavirus, Management, Public Health

    Saying ‘no’, nicely

    Many businesses have become ‘gatekeepers’ during COVID-19, but University of Melbourne research finds tips to keeping customers happy while staying COVID-safe.

  4. 30 May 2021 – Australian Politics, Climate, Economy, Emissions, Renewable Energy

    Tougher environmental policies can create economic winners

    New University of Melbourne research shows if Australia adopts tougher environmental policies, economic growth can be improved, not undermined as often assumed.

  5. 24 May 2021 – COVID-19, Coronavirus, Public Health, Vaccination, Vaccines

    Should we pay Australians to get vaccinated?

    Incentives for vaccine hesitant Australians to get vaccinated are all wrong. A University of Melbourne expert asks why don’t we pay people to get vaccinated?

  6. 10 May 2021 – Budget, Doctors, Healthcare, Medicare , Rural

    It’s more than the money: Getting GPs to go to rural areas

    Australia’s Federal Budget promises more money to rural GPs but a University of Melbourne expert doubts whether it alone will encourage more doctors to go bush

  7. 30 April 2021 – Aboriginal and Torres Strait Islanders, Australia, Business, Economy, Indigenous

    The power of the Indigenous business sector

    Each year, Indigenous businesses bring in around $A5 billion, now University of Melbourne research reveals the extent of the power of Indigenous business.

  8. 21 April 2021 – Aged Care, Ageing, Consumer Protection, Healthcare, Royal Commission into Aged Care Quality and Safety

    Competition isn’t improving the aged care sector

    A University of Melbourne study finds more competition is not associated with better quality of care or lower prices in aged care, prompting policy reform.

  9. Podcast1 April 2021 – Climate Change, Marketing, Social Media

    Is viral marketing a key to our planet’s health?

    The speed of climate decline is reaching an alarming tipping point; Eavesdrop on Ideas explores how the art of viral marketing can influence science for good.

  10. 16 March 2021 – COVID-19, Child care, Families, Poverty, Social Welfare

    Time to reform Australia’s unfair family support system

    Australia's family support system is unfair, making it hard for mothers to return to work and penalising dual-earners, says University of Melbourne researcher.